AI Insights · Timothy · March 2025
Top 5 Virtual Pet Apps on iOS in the UK: Q1 2025 Performance
Explore the Q1 2025 performance of the top 5 virtual pet apps on iOS in the UK, with insights on downloads, revenue, and user engagement from Sensor Tower.
In the first quarter of 2025, the virtual pet app market on iOS in the United Kingdom showcased intriguing trends. According to Sensor Tower, these top 5 apps demonstrated varying performances in terms of downloads, revenue, and user engagement.
Pengu – Raise Virtual AI Pets from SLAY GmbH experienced fluctuations in weekly revenue, peaking at about $1.8K by the end of January, before a gradual decline to $1K by the end of March. Downloads started strong at 10.1K in early January, tapering off to 2.7K by the end of the quarter. Active users saw a significant increase from 24K to a peak of nearly 80K in mid-March, closing at about 71K.
My Talking Tom 2 by Outfit7 Limited maintained a steady revenue stream, reaching $482 by the end of March. Downloads fluctuated, starting at 6.7K, dipping mid-quarter, and rising again to 4.7K. Active users decreased from nearly 40K to 18.8K over the quarter.
My Talking Tom also from Outfit7 Limited, saw modest revenue growth, with a peak of $297 in late February. Downloads remained fairly stable, starting at 5K and ending at 2.9K. Active users showed a decline from 33.2K to 25.5K.
Pet Pal Paw from Pet Inc. had inconsistent revenue, with occasional peaks, such as $183 in early January. Downloads decreased from 4.7K to 1.1K, while active users increased steadily from 10.1K to 13.5K.
Lastly, Applaydu Play & Discover by FERRERO TRADING LUX S.A. showed no revenue but had a consistent increase in downloads, reaching 3.1K by mid-March. Active users grew from 5.5K to 16.3K over the quarter.
For more detailed insights and data, visit Sensor Tower's platform.
